In case it wasn’t already obvious, advertising is based around pairs of eyes. Which is to say; advertising only really works when you can guarantee a certain number of eyes are going to see your branding. It makes sense. But, the real question is; where can the most eyes be found, at any given time? Billboards are good, but not really where the real bang for your buck can be found. Instead, think of where millions of eyes are focused, for long periods of time. If you were thinking of the shirts of football players, you were on the right track. [Read more…]
Betting on sports can be intoxicating. Putting your hard-earned cash on a match or game adds another dimension to what are typically thrilling encounters. The trick is to find outlandish odds, wager the proverbial ‘shirt’… and win!
We’ve all heard the stories about ordinary folk cashing in on a lucky bet. Canadian, Gino DiFelice hit the headlines when he banked $725 000 from a $5 wager on the Sea Hawks beating the Packers! But some of the biggest sports wagers in terms of bet size and payouts have involved start studded celebrities. [Read more…]